Defining & distilling
the essence of your brand.
Cider is a boutique brand consultancy devoted to crafting distinctive identities for ambitious brands. We help you clarify your proposition, tell your story, and bring it all to life through beautiful design and engaging experiences. Since our founding in 2019, we have worked with clients all over the world from our headquarters in Washington, DC.
Sharp, strong and sweet – just like the real thing.
We cultivate brand-led growth: solving stubborn problems & unlocking transformative opportunities.
We work with leaders who need to…
Raise funding
Launch new products
Streamline service offerings
Empower sales
Galvanize employees
Activate new channels
Re-launch a business
Prompt reconsideration
& more
Don’t take our word for it.
“Working with Laura and her team was a transformational experience. The entire project - from crafting and refining a brand strategy and architecture to developing a bold new look - was completed thoughtfully, intentionally, and collaboratively. The entire team is incredibly responsive and supportive, even after the final assets are delivered.”
— Margie Kuchinski, 3BL
“It felt like Cider was an extension of our team during this crazy and critical time founding the business. We were so appreciative of their rigor, commitment, and candor. Thank you Laura and team, for being such an instrumental part of our first chapter as Keep Company!”
– Adrienne Prentice & Claudia Naím-Burt, Keep Company
“Laura made us appreciate what a great brand could do. Her ability to listen and ‘get us’ from just a few conversations, and then distill that into a resonant and compelling brand that was actionable by the design and web teams meant that she was able to help us with a brilliant concept that was executable. She made me realise that the brand strategy process could be incredibly clarifying for us and made an impact on different parts of the company from mission, customers, employees and investors.”
– Feng-Yuan Liu, BasisAI
“Working with you has made this dream feel real. We're excited to build this with you.”
– Dr. Manan Shah, Wyndly
“Working with you has been a joy. You made the process of creating my new brand easy, fun and enlightening. You are meticulous, smart, organized and flexible, and care so much about your clients and the work you do. I couldn’t be happier with how everything turned out.”
– Elaine Hayes, Wellcraft
“Cider has given us a new way to think about our work, and communicate the value we bring to our clients. Their thoughtful and collaborative approach engaged both our team and our clients in the process of defining our brand. Our new website captures both our spirit and our ambition, and tells our story in an engaging and beautiful way.”
— Mike Bergan & Liesl Sheehan, Tremont Strategies Group
“For years I have wanted to make this vision a reality, and Laura [and design partner Holly] not only understood the concept and quickly sketched out a clear, impressive strategy, but they also believed in it and supported me. Beyond their professional aptitude, they are also two women empowering women to achieve their business aspirations. I couldn't be more grateful, and I can’t wait to continue working with them.”
– Katelin Dial, Clean Life Collective
“Thank you for jumping into this project with hardly any context and making an immediate impact, bringing such a helpful voice and opinion to the work, being willing to do everything from proof-reading to strategic planning, providing much needed laughter and perspective at all the right moments, and instantly becoming a trusted consultant and a remarkable team member.”
– Senior Vice President, Global Communications Consultancy