Hardshore Distilling

Hardshore Distilling was born of a bold new vision for what gin could be. When founder Jordan Milne set out to make a truly distinctive spirit in Portland, Maine, he was driven by his passion and uncompromising attention to detail. As Hardshore Original Gin earned national attention and its fair share of ardent fans, Milne wanted to sharpen its story for a growing audience. 

We led Hardshore through a collaborative strategic process to define the core of the Hardshore brand. In a category defined by product storylines, we pushed into a territory more often reserved for lifestyle brands, celebrating an ethos of restless ambitious. Hardshore believes that the more you pour yourself wholeheartedly and courageously into what’s in front of you, the better it gets.