WunderNook

Imagine a toy with the simplicity of building blocks, the open-ended play possibility of a cardboard box, and a scale that empowers children to build their own creative nook. WunderNook was brimming with potential, but needed a brand story that could both educate and inspire customers with its limitless possibilities.

We worked in real time with founder Abby Sullivan to clarify and articulate the brand and product story across every channel in the months leading up to launch. Informed by expert interviews and audience research, we aligned on a brand narrative rooted in a higher purpose: to nurture the wonder of childhood, and simplify the journey of parenthood. 

As the business developed, we were thrilled to pull in our longstanding design partner Design Hungry, who revamped the overall brand identity to help the strategy sing. A quirky logo celebrates the innovative WunderNook structure, while a whimsical doodle motif brings joy and play into each and every product shot.

All images courtesy of WunderNook + Design Hungry